Worldcoin (WLD) big pump 40%! Eightco launches the first WLD treasury strategy, BitMine bets 20 million dollars.

Following the announcement of its groundbreaking treasury plan by the publicly listed company Eightco Holdings Inc., the price of Worldcoin (WLD) surged significantly, at one point rising over 40%. The plan includes a $250 million private sale for the acquisition of Worldcoin as its primary treasury reserve asset and has secured a $20 million strategic investment from BitMine Immersion Technologies. This development has propelled Worldcoin into the market spotlight, sparking optimism about its role as a core asset on the company’s balance sheet.

The pioneering "Personality Proof" treasury strategy

Led by the newly appointed chairman and Wall Street analyst Dan Ives, this initiative marks the first time a company is prioritizing identity-verified crypto assets as its core strategic holding. The market's immediate reaction to this was not only speculative frenzy but also highlighted an emerging institutional perspective: in a future dominated by artificial intelligence, verifiable proof of identity could become a scarce and invaluable asset.

Eightco stated in a press release that its treasury strategy aims to combat the identity crisis brought about by advanced artificial intelligence. By allocating $250 million for the acquisition of WLD, the company is betting that Worldcoin's zero-knowledge personality proof protocol will become a critical global infrastructure. This vision is also echoed by BitMine Immersions, whose $20 million independent strategic investment adds significant weight to the initiative.

BitMine Chairman Thomas ( "Tom" ) Lee stated that Worldcoin's zero-knowledge proof of personhood credential is crucial for the future trust and security between the technology platform and its billions of human users. He also revealed that this investment marks the launch of BitMine's "moon landing" strategy, aimed at funding ambitious projects that can support the Ethereum ecosystem.

Institutional giants are participating one after another, and the trading details are attracting attention.

The financing deal is led by a consortium made up of a major institution. The $250 million private sale is led by the investment company MOZAYYX, with financial advisory services provided by Cantor Fitzgerald, while RF Lafferty & Co. acts as the exclusive placement agent. Notably, the deal attracted institutional capital from organizations such as Pantera, Brevan Howard, and the World Foundation itself, indicating that the project has received widespread institutional recognition.

Eightco indicated that the issuance is expected to be completed on or around September 11, 2025, but must meet standard closing conditions and receive Nasdaq authorization. After the transaction is completed, the company will change its stock code to "ORBS" on Nasdaq in honor of the hardware Orb that supports the Worldcoin verification system.

Conclusion

The pioneering Worldcoin treasury strategy launched by Eightco is an important milestone for businesses adopting the cryptocurrency trend. Unlike the previous strategy of using Bitcoin as a digital gold reserve, Eightco positions Worldcoin as a core asset, indicating that businesses are beginning to recognize the potential value of specific use case tokens within the crypto ecosystem. This bold move, combined with the involvement of BitMine and other well-known institutions, not only brings significant bullish pressure to WLD but also provides strong confidence for investors betting that "proof of personhood" will become a core infrastructure of the future digital economy.