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- 🎉 Hey Gate Square friends! Non-stop perks and endless excitement—our hottest posting reward events are ongoing now! The more you post, the more you win. Don’t miss your exclusive goodies! 🚀
🆘 #Gate 2025 Semi-Year Community Gala# | Square Content Creator TOP 10
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1️⃣ #Show My Alpha Points# | Share your Alpha points & gains
Post your - 🚀 ETH jumped to $4,600 this morning, up 8.69% in 24h!
Just shy of the $4,891 ATH—think it breaks through?
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Show your limitless creativity with Gate Blue!
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August 11 – 20, 2025
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The rise of consumer applications brings new opportunities to the crypto market.
Observations on Consumer Application Track Under Complete Infrastructure
In recent years, the crypto industry has focused on building new Layer-1s, scaling layers, developer tools, and other infrastructure. However, as core infrastructure matures, the market focus is shifting towards consumer-facing applications and products to demonstrate the value of blockchain to the average user.
In the current market context, the growth of new liquidity is slowing down. The total market value of stablecoins is only about 25% higher than the peak in 2021, and this increase mainly comes from institutional and government purchases of BTC/ETH and the expansion of stablecoin payments, rather than speculative funds.
In the next five years, the crypto market may experience a second wave of growth driven by Web2 users. An improved policy environment will expand the potential market for crypto applications, attracting more ordinary users who focus on the value at the application layer. The market will pay more attention to projects with real revenue and product-market fit, especially consumer applications.
The consumer application tracks that have achieved product-market fit include:
Emerging tracks worth paying attention to include:
The AI and gaming sectors are still in the early stages and require further improvement of the infrastructure.
Overall, the market is leaning towards a few consumer-friendly "super chains". Institutional investors should focus on consumer applications within these ecosystems and their supporting infrastructure. When evaluating consumer applications, more emphasis should be placed on their distribution capabilities, user experience, and brand value, rather than solely focusing on technological innovation.